Podcasts get your audience engaged and here’s why:
When someone is listening to your podcast, they’re a captive audience because it’s difficult to listen to two things at once.
Have you ever tried to listen to two radio stations at once or watch two TV programs at the same time?
Nearly impossible, right?
With podcasting, we can have someone listen and engage with what we’re saying, and it’s often while they’re on their way to work or doing things around the house.