Books are still one of the most powerful assets you can create to build your credibility, authority and visibility in your market. It raises the profile of your work, putting you in front of audiences you might not have been able to reach before.It positions you as the go-to expert in your field—after all, if you literally ‘wrote the book’ on your industry, you’ll be the easy choice for your prospects. A book also opens up new streams of revenue and opportunities for you and your business, growing in value over time, just like any good asset should.But writing a book is hard work. Many people never write more than their first page, and many more never finish a first draft. In this book, you’ll learn the exact process that will take you from your big idea all the way through drafting, editing and publishing your book, and on to to your book launch and beyond.“Create a book and your credibility skyrockets. A book is an incredible entry point for your audience to come into your world. At its core, writing a book is about list-building, about reach, and that translates to dollars and opportunities. I don’t know of anything that could be better—it’s the best way to build a business.” — Brian Kurtz, author of Overdeliver.