They cannot afford to dedicate the time to write, or learn about publishing.
Yet, the very reason entrepreneurs don't have time is they are constantly busy creating content. Ironically, busy entrepreneurs have an advantage when it comes to writing and publishing that first book....
If you are following some of the most popular thoughtleaders like Russell Brunson, Jeff Walker and Frank Kern, there is a very good chance the content you have created can be used for a book.
When I set out to see what types of content these entrepreneurs had available, the results were amazing. Most didn't even know what they had. Most thought they would have to start a book from scratch.